FIRECOAT, Australia’s award-winning breakthrough in fire protection for homes and properties, is now available in the United States through the ACE Hardware network.
This ground-breaking, fire-retardant primer paint offers buildings and other assets unique protection against fire damage. Unlike traditional fire protection methods, this innovative product delivers an advance layer of defence, meaning property owners can be proactive in managing fire risk.
With its game-changing polymer technology, FIRECOAT helps to reduce the damage caused by bushfires and urban fires, as well as fires that break out inside homes and properties.
And the claim is proven: FIRECOAT Exterior and FIRECOAT Interior are highly certified, including FM Global Certified Standard 4975, ASTM E84. See all FIRECOAT’S certifications here.
Fire protection isn’t just about fighting fires when they happen—it’s about thinking ahead, according to Justin Rooney, Managing Director and Co-founder of Flame Security International, the company behind FIRECOAT.
“We need to be smarter in how we plan and find ways to live with fire risks both inside and outside the home,” says Rooney.
“And with wildfires now an unavoidable part of American summers, it’s so important to help communities take simple, practical steps to protect what matters most.”
Having undergone rigorous testing in Australia, FIRECOAT was recently put to the test in California as part of a major burn experiment – with spectacular results.
After seeing FIRECOAT in action, ACE Hardware owners are excited to make this game-changing fire defence available to US property owners.
“FIRECOAT is really easy to apply. I recommend it 100%,” says store owner Gene Pedrotti. “It provides peace of mind for homeowners, is easy to work with for contractors, and competitively priced for the level of protection provided.”
Gene sees potential for FIRECOAT to reach multiple markets. ‘I have consumers who own homes and want to protect them, as well as commercial property managers who want to protect their buildings. FIRECOAT has an added advantage in that it's non-toxic and water based. In addition, the price point is near, what you'd expect to pay for any high-quality exterior paint. The advantage of that is that it's cost effective. And in essence, we think of it as a primer."
In FIRECOAT Americans now have a new, highly effective, award winning product to combat the damaging impacts of fire.